Brand Campaign Impact

When you are looking to reach the next generation or transform your brand, along with it comes the importance of measuring the impact of your next campaign. Our team has years of experience leading custom research designed to get the answers to your toughest marketing problems. From brand tracking to ad testing, our services give you the data and insights along the way to customize your strategy. Niche audiences are where we thrive to determine the effectiveness of your reach, test your message, or understand the impact on consumer behaviors.

The Case: A client in the Commercial Real Estate Industry was looking to develop a multi-year campaign to tell their story and increase awareness in the marketplace for their services. Conversate Labs delivered a multi-year listening strategy and Brand KPIs to inform the campaign strategy and measure results.

The Results: The client successfully launched a new campaign built on a data-driven approach to inform the strategy. Several Brand KPIs were developed and selected based on audience feedback. A multi-year brand measurement strategy was implemented to inform the campaign in real-time.

Our Capabilities:

• Strategic Branding

• Custom Campaign Research

• Niche Audiences

• Ad & Message Testing