“The most successful people
I've known are the ones
who do more listening
than talking.”
The
Conversate
Lab
Abbey Eisenlauer
Head of Human Insights
Navigating the creative, research, analytics, and insights world of modern marketing isn't easy. Begin your journey to greater insights with meaningful conversations with your target market along the way.
By entering Conversate Labs, marketers can get their questions answered directly by their intended audience. Whether its testing an ad concept or diving into the employee experience, Abbey connects with your customers and employees to get a deeper understanding of their perceptions, behaviors, and opinions before launching your campaign. Our Lab Report will diagnose the situation and bring real solutions with your audience in mind. With an extensive background in branding, communications, and reputation, Abbey’s unique ability to investigate a topic from an unbiased perspective provides a comprehensive approach to your next project.
Method & Solutions
Our expertise uses conversations and proven processes to unlock greater insights. We offer insight coaching to provide new perspectives and accountability throughout the journey.
Problem(s) Definition
Research Scoping
Lab Facilitators & Moderators
The Lab Insights Report
Insights-to-Action Workshops
Audiences
Customers & Prospects
Employees
Leaders & Managers
New Markets
Enter our Lab
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![Interviews & Focus Groups]()
1-on-1 Interviews
Get the real story. Sometimes you need an outside perspective to design a conversation and ask the right questions. Get to the root of the issue by entering our lab for more meaningful conversations.
• Executives & Leaders
• Managers & Teams
• Employee Engagement Feedback
• Customer Insights -
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Communications
Building trust with your teams often stems from your ability to communicate and deliver your message effectively. Find out how your approach measures up. Enter our lab to learn how to communicate with your teams.
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Ad & Message Testing
What should our new ad campaign say? Does our message make a difference? Having a conversation with your audience before advertising or communicating will result in deeper connections and improve your campaign results. Take the guess work out of creative work by entering our lab.
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![Group Conversations]()
Group Conversations
Put the focus back in focus groups by working in our lab to design conversations about your brand, products or messages. When you need honest input from a group of people, our unbiased facilitators can get a pulse on what your target audience is thinking.
