Attract & Retain People

Finding your purpose and defining your company’s culture is the most important thing your company can do this year.  Without a clear purpose, we are lost. Without talking about how we achieve great things together, we are just a single individual. By incorporating a strong listening strategy within your organization, we make it easy to find, define and communicate your purpose. Modernizing your culture to attract the best people where everyone is a part of your journey is a great place to start.

The Case: A manufacturer identified a need for an Employer Branding Strategy and company purpose. Conversate Labs worked with the client to scope an employee listening strategy, including salary and front-line workers. Key workforce performance metrics were developed and measured over time. Corporate messaging was tested and edited based on employee feedback. New recruitment and retention strategies were developed based on research recommendations.

The Results: The client successfully launched new external advertising to attract talent in key geographical areas. New and frequent company, brand, and leadership messaging were developed and implemented across a global workforce. A renewed focus on corporate communications spurred the company’s new purpose, values, and mission to be integrated into global communications plans. Retention efforts were increased and observed over time along with a stronger affinity for the company’s employee brand.

Our Capabilities:

• Employee Listening Sessions

• Employer Branding Strategies

• Building Company & Leadership Language

• Defining Behaviors and Culture

• Strategic & Leadership Writing

• New Strategies for Recruiting & Relationships