Ab’s Labs Blog
Dear Disney, Can You Hear Me Now?
As the saying goes perception is reality. A few weeks ago, Disney’s CEO Bob Chapek made national headlines for not publicly opposing the ‘Don’t Say Gay’ bill in Florida. As a result, employees walked out of work in a protest demanding a response from the national icon. Increasingly brands and major corporations are expected to be social advocates on a wide variety of issues by their stakeholders – customers, employees, investors, and their communities. Often finding themselves in the hot seat with everything from their reputation to employee morale and profits at stake, what can brands do when politics hit the boardroom?
The Great Resignation or Disconnect?
There has been a lot written about The Great Resignation. We have analyzed, surveyed, and hypothesized at length, but something is still missing. After talking with so many colleagues, leaders, and friends in the business community, it was clear to us at Conversate Labs an in-depth conversation just might be the key to finding out what’s really going on.
We recently hosted two focus groups where we talked to professionals across the country who changed their jobs in the past two years. There is no survey alone that could get to the real answers of why people are leaving their jobs, and therein lies the problem. What we are now calling “The Great Disconnect” is a multi-faceted issue that requires intense understanding and listening with the people impacted the most so we can begin to work together on solutions for retaining talent and improving the work experience.