Supply Chain Storytelling
In a world of AI and modern technology, we are producing more goods faster than ever before, but have we forgotten to bring the customer along with us in our journey? Today’s customers have high expectations. From quality to delivery, people expect an exceptional experience with your brand and want a two-way interaction with your product or service in real-time. As innovations soar and technology investments are made to improve the supply chain, companies today are struggling to tell their story and reach the next generation of customers. Without a clear focus on customer touchpoints that greatly improve the experience, companies are missing opportunities to build trust and long-term loyalty. That’s why we recommend going back to the basics of connecting with your customers in 2025.
61% of customers prioritize trust in the information provided when interacting with companies and brands today.*
Communication problems were the #2 reason for poor experiences in 2024.*
Conversate Labs provides our clients with unbiased, confidential, and strategic insights, straight from your employees or customers, to inform your communications strategy. Our 20+ years of experience in brand research, strategic communications, and sustainability expertise will help provide new and engaging content to effectively communicate your message and strengthen your brand.
Back to the Basics: Top 3 Tips for Effective Storytelling
Use Simple Words
Employing a listening strategy, we recommend first understanding your audiences’ perceptions to inform your strategy. Avoid corporate jargon and focus on telling simple and memorable stories across your digital platforms.
- “I don’t know what ‘Continuous Improvement’ means to my work every day.”
Values Matter
Informing your customers about who you are, what values drive your decisions, and how you solve their problems up front can build trust and create successful relationships in the long term.
- “When I see their values don’t align with their actions, I don’t trust them.”
Deliver Results
Delivering on your promises is an important part of winning customer loyalty. Don’t forget to follow-up and measure the value of the brand experience.
- “Do what you say you are going to do every time.”
To help your team navigate your supply chain storytelling, find out more about our services at Conversate Labs. *Note: Qualtrics 2025 Consumer Trends Report.
OUR MISSION
Conversate Labs empowers brands and leaders to connect with the next generation through audience-driven insights and powerful storytelling. We believe your words and actions matter most! Schedule a listening session today.
