Renewing Purpose & Modernizing Cultures
Ever wonder how a company gets started, why a consumer chooses to spend their money or where a store chooses to first open its doors? Figuring out the motivation behind your actions can be a powerful exercise. Purpose isn’t driven by a company, it starts with passionate employees, managers and leaders. Coming together to serve each other, a mission, values, and common goals can’t happen without each other. So how do you reach the next generation when it comes to talking about your core purpose and workplace culture?
According to Gallup, 21% of U.S. employees do not feel connected to a company’s culture. Where is the disconnect?
· Companies do little to communicate their purpose, mission, and values
· Leaders don’t know how to talk about culture-related topics
· Words and actions don’t align from the employees’ perspective
· Lack of data and insights to what makes an authentic workplace
· Performance isn’t tied to the company’s purpose, mission, and values
As The Great Resignation began, companies were scrambling to understand why people were leaving, in the millions, from their workplace. The top reason cited? Toxic cultures. All too often we hear about financials, profit, and overperformance when employees express interest in purpose, values, and communities. The Great Disconnect continues today with companies still lost as to how to attract and retain top talent.
Finding your purpose and defining your company’s culture is the most important thing your company can do this year. Without a clear purpose, we are lost. Without talking about how we achieve great things together, we are just a single individual. By incorporating a strong listening strategy within your organization, finding a purpose and redefining your culture will help connect with the next generation of employees.
To discuss what trends speak to your organization, schedule a time to talk with Abbey Eisenlauer, President at abbey@conversatelab.com.
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Conversate Labs empowers brands and leaders to connect with the next generation through audience-driven insights and powerful storytelling. We believe your words and actions matter most! Schedule a listening session today.
